There has always been an area in the field of paper packaging -
Color Box Packaging. In the early stage of development, its development area was limited to tobacco and pharmaceutical packaging, but with its continuous manifestation, it has become one of the main packaging methods in the field of FMCG. With the implementation of green environmental protection, color box packaging will undoubtedly usher in the climax of development, thus promoting the development of the color box packaging machinery industry.
“Color box” refers to the folding carton made of cardboard and fine corrugated cardboard, and the colored thin
Corrugated Box. It has many characteristics such as beautiful design, excellent production, environmental protection and durability. Its main raw materials include facial paper (white paper and white cardboard), corrugated paper, ink and adhesive glue. The raw materials are not much different from other paper packaging, and the source is relatively wide, which does not constitute an obvious industry threshold. In terms of technology, since the end of the 1990s, computer-aided design and auxiliary production (CAD & CAM) have been widely used in the design and production of color boxes. The production process mainly includes pre-press design - production printing - printing - glazing - film - bronzing - die cutting - folding - a few parts of the paste box. With the popularization of mechanization and the gradual penetration of computer technology in recent years, the process of color box packaging has been relatively mature and perfect, and the entire industry is constantly improving in the direction of high automation, low scrap rate, process integration and environmental protection.
According to Smithers Pira's survey data, paper packaging has topped the global packaging industry by $20 billion in demand, and is expected to increase to $250 billion by 2016. Among them, cosmetics, tobacco, health care products and other products are increasingly inclined to adopt the novel color box packaging creative design, so as to highlight the difference in packaging through sales. Therefore, with the increasing demand for fine color packaging in the market, the market space of the color box packaging industry is constantly expanding and the importance is increasing. At present, the domestic color box industry has not been fully developed. Representative enterprises engaged in color box packaging include unlisted Yutong Group, OCT (Asia) Holdings Limited (HK3366) and Hongxing Printing Group (HK0450).
In the field of packaging, since the color box has been limited to tobacco and pharmaceutical packaging in the early days, it has not become the main packaging method for fast moving consumer goods, and thus has a limited share in the packaging market. The relatively stable market demand for “not warm” makes the color box itself no higher and more detailed requirements. Until the end of the last century, for reasons of environmental protection and other reasons, the color box began to slowly be respected by the market. In addition to the two major areas that have been occupied, there is now a considerable increase in new markets such as food packaging, daily chemical packaging, and consumer electronics packaging.
In developed countries in Europe and America, it has been favored by end users in various industries, surpassing other various packaging forms and becoming the mainstream packaging form of the European and American packaging market. Moreover, in the packaging markets of these developed countries, there is a clear awareness of the "color box packaging market."
After nearly 30 years of development, China's color box packaging industry has now reached the mid-stage of industrialization, and the prototype of large-scale and intensive development has taken shape. With the gradual decline of the financial crisis, the foreign paper product packaging market has recovered. At the same time, some of China's paper product packaging export enterprises have been transformed from export sales to domestic sales. Domestic policies have strongly supported the paper product packaging industry, and China's color box packaging industry has experienced a thriving development situation. The growth rate of the color box market reached 17%, and the market development prospects are attractive. However, compared with developed countries in Europe and America, China's color box packaging market is still at an immature price level, and there is still no clear awareness of the “color box packaging market segment”. Color box packaging has not been defined in a specific range, and there is no accurate understanding of the scope of color box packaging. “Selling the color box packaging market, accurately understanding the scope of color box packaging, and making it bigger and stronger” has been reduced to a problem that is to be solved by decision makers in the Chinese packaging industry.
From the process of packaging evolution in developed countries in Europe and America, it can be seen that “color box” has an infinite development prospect as an environmentally friendly and cost-effective mature packaging form. Moreover, with the rapid consumption growth brought about by China's sustained economic growth, the market development of color box packaging as a commodity bearing product will have a bright future.
With the rapid development of the economy in the late 20th century, the consumption of resources and the protection of the environment have become two hot issues in the global ecology. Packaging is closely related to it, so all developed and developing countries are actively investing in and exploring, establishing a corresponding green packaging system to promote the development of green packaging. Research and development of green packaging is an inevitable trend of social development and a hot spot for competition in the future packaging market.
In the design of the color box to meet the criteria of sustainable development, we must consider the recycling of packaging, how to save raw materials, the service life of the packaging, and minimize the amount of money used in the molding of the color box. This requires that each process in the processing of color box development is toward the direction of research and development of green packaging.
To improve the profitability of color box packaging, first consider how to reduce costs and increase rates. The structural design of the color box packaging needs to be simplified, the product is the core, and the space is minimized to achieve the purpose of reducing the raw materials, and at the same time, the time and the rate can be saved in the die cutting. Therefore, in the process of processing the color box, how to reduce the cost and increase the rate is an inevitable trend in the future. Secondly, the internal structure is complicated, which is an important manifestation of the complexity of color box design.
Moreover, high quality refers to the production of unique quality effects, such as using hot foil instead of metallic ink to achieve the effect of metal foil, and applying glazing oil to certain areas of the product to achieve a prominent effect, so that the product can stand out on the shelf. .
Therefore, with the increasing demand for post-press processing equipment in domestic color box factories, the processing of color box back-end processing will become the focus of color box development. Improving the quality of packaging is the key to the color box packaging industry meeting the growing market demand for color boxes and promoting consumers to use more color box packaging.
